Across
- 7. identifies the company or division of a particular corporation
- 8. a personified brand mark
- 9. physical container or wrapping for a product
- 10. A group of related products that a company sells under a single brand
- 11. the first and least profitable stage
- 14. the period in which the product eventually gains acceptance among consumers
- 15. products that don't have a brand name
Down
- 1. when a product has been established in the market. There's no need for heavy marketing
- 2. identify a certain product and indicate a certain quality and price
- 3. A lower price for a product. if the customer bought it as one unit, not separately
- 4. involves offering a combination of national, private, and generic brands
- 5. the final stage, when there's not much of need of a certain product/service
- 6. part of the brand that is the symbol
- 12. A brand name, brand mark, trade character, or a combination of these that's given legal protection.
- 13. combines one or more brands to increase customer loyalty and sales for each individual brand