Across
- 1. based on costs and on what competitors charge for the same product
- 3. Utility- Having a product available at a certain time
- 7. Analysis- Strength, Weakness, opportunities, and threats
- 8. intangible items that satisfy your needs and wants
- 11. affects the economy and standard of living
- 13. tangible items that satisfy your needs and wants
- 14. Effort to inform people about a product or service
- 20. Target Markets- Targeting two different types of people
- 23. Market- Includes all businesses that buy products for their operations
- 24. Functions of marketing add value to a product
Down
- 1. Utility- Involves having a product where consumers buy it
- 2. Market- Consists of consumers who purchase goods for personal use
- 4. Segmentation- Breaking down the market into smaller groups
- 5. Utility- The exchange of a product or money
- 6. provides customers with goods and services
- 9. Profile- Lists info like age, gender, income level, etc
- 10. Market- Group that is identified for a specific program
- 12. Management- Obtaining, developing, and maintaining a product
- 15. Management- process of deciding how to get goods into customer's hand
- 16. All people that share similar needs and wants
- 17. Process of creating, communicating, delivering, and exchanging
- 18. Utility- Communication with the consumer
- 19. Utility- Involves changing raw materials into usable goods
- 21. Benefits of Marketing- The good things about marketing
- 22. Concept- Businesses should strive to satisfy customers