Across
- 4. where a product will be distributed
- 5. how much to charge for goods in order to make a profit
- 7. a business should strive to satisfy customers needs
- 9. what is exchanged for the product
- 11. utility changing raw materials into useable goods
- 13. combines customer information with customer service and marketing communications
- 14. stands for strengths,weaknesses,opportunities,and threats
- 17. having a product where customers can buy it
- 20. what the customers buy
- 21. all people who share similar needs and wants
- 23. breaking down the market into smaller
- 24. group that is identified for a specific marketing program
- 25. four P's: product,price,place,promotion
- 28. understanding concepts and strategies to select an audience
- 29. product may have more than one target market
Down
- 1. advertising,personal selling,publicity
- 2. provides customers good and services they want
- 3. or business to business marketing
- 6. affects the economy and standard of living
- 8. tangible items that satisfy your needs
- 10. generates competition and fosters new products
- 12. good business decisions rely on good information about customers
- 13. lists information about the target market
- 15. intangible items that satisfy your needs
- 16. company's percentage of the total sales volume
- 18. utility product available at a certain time of year
- 19. consists of consumers who purchase goods
- 22. how to get goods into consumers hands
- 26. exchanging offerings that have value for customers
- 27. the functions of marketing add value to a product