Across
- 2. stands for strength, weaknesses, opportunities, and threats; helps a company determine how to lessen the impact of these factors
- 4. involves understanding the concepts and strategies used to develop and target specific marketing strategies to select an audience
- 6. involves changing raw materials into useable goods or putting parts together to make them more useful
- 8. involves communication with the consumers
- 15. the group that is identified for a specific marketing program
- 16. the means of getting the product into the customers hands, determine how and where a product will be distributed
- 17. it generates competition, which fosters new and improved products
- 18. segmenting, or breaking down, the market into smaller groups that have similar characteristics to sell products to different consumers who may be potential consumers; the process of classifying customers by specific characteristics
- 21. provides customers with the goods and services they want
- 22. lists information about the target market, such as age, gender,income level, marital status, ethnic background, geographic residence, attitudes, lifestyle, and behavior
- 24. tangible items that have monetary value and satisfy your needs and wants
- 25. obtaining, developing, maintaining, and improving a product or a product mix in response to market opportunities
- 27. affects the economy and standard of living in countries around the world
- 29. the functions of marketing add value to a product
- 30. involves having a product where customers can buy it
Down
- 1. the idea that a business should strive to satisfy customers needs and wants while generating a profit for the business
- 3. or business to business market includes all the businesses that buy products for use in their operations, include transactions among businesses
- 5. an aspect of marketing that combines customer information with customer service and marketing communications
- 7. all people who share similar needs and wants and who have the ability to purchase a given product
- 9. what is exchanged for the product
- 10. processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
- 11. having a product or service available at a certain time of year or a convenient time of day
- 12. or distribution, is the process of deciding how to get goods into consumers hands
- 13. a company's percentage of the total sales volume generated by all companies that compete in a given market
- 14. consists of consumers who purchase goods and services for personal use
- 19. intangible items that have monetary value and satisfy your needs and wants
- 20. the exchange of a product for money, involved every time legal ownership of a product changes hands
- 23. refers to activities related to advertising, personal selling, sales promotion, and publicity
- 26. includes four basic marketing strategies called the four Ps: product, price, promotion, and place
- 28. features include: brand name, packaging service, and warranty; are all part of the development