Across
- 2. The reason or purpose for buying
- 3. Putting customer needs at the center
- 4. Value from availability at the right time
- 5. Store layout, music, and atmosphere
- 9. Some comparison for occasional purchases
- 10. Focus on aggressive sales tactics
- 11. Improving and maintaining goods or services
- 12. Value from convenient product locations
- 13. Deciding how much to charge
- 17. Realizing you have a need or want
- 18. People with you while shopping
- 19. High-involvement, long research purchases
- 20. Getting products from producers to consumers
Down
- 1. Focus on making products affordable and widely available.
- 6. Persuading customers to buy
- 7. Providing funds or credit for business operations and marketing.
- 8. Balancing customer needs with society’s welfare
- 14. Regular, low-involvement buying
- 15. Value added by changing a product’s form or features.
- 16. Looking for options and product information