Across
- 2. are government taxes on products or services entering a country that primarily serve to raise prices on imports.
- 5. is a concept that suggests 80 percent of a firm’s sales are obtained from 20 percent of its customers. (two words xx/xxxxxx)
- 11. the practice of using barter rather than money for making global sales.
- 13. are the facts and figures obtained by watching how people actually behave, using mechanical, personal, or neuromarketing data collection methods.
- 15. a situation in which countries try to damage each other’s trade, typically by imposition of tariff and quota restrictions (two words).
- 20. is the quantity consumed or patronage (store visits) during a specific period.(two words)
- 23. is a marketing strategy that involves a firm using different marketing mix actions to help consumers perceive the product as being different and better than competing products (two words)
- 25. are, in a decision, the restrictions placed on potential solutions to a problem.
- 26. the focus on creating economic, cultural, political, and technological interdependence among individual national institutions and economies.
- 27. a specific product that has a unique brand, size, or price
- 28. is based on statistical models that use data mining and probability analysis to foretell outcomes. (2words)
- 29. exists when firms originate, produce, and market their products and services worldwide. (Two words)
- 30. items that the consumer makes a special effort to search out and buy
Down
- 1. is the place a product occupies in consumers’ minds based on important attributes relative to competitive products.(two words)
- 3. involves aggregating prospective buyers into groups, or segments, that (1) have common needs and (2) will respond similarly to a marketing action.(Two Words)
- 4. are the facts and figures obtained by asking people about their attitudes, awareness, intentions, and behaviors (2 words)
- 6. a permanent institution that sets rules governing trade between its members through panels of trade experts who decide on trade disputes between members and issue binding decisions (Three words)
- 7. Global marketing strategy in which a country produces a product and sends it to another country.
- 8. A restriction placed on the amount of a product allowed to enter or leave a country.
- 9. consists of the total sales of a product that a firm expects to sell during a specified time period under specified environmental conditions and its own marketing efforts
- 10. consists of all the product lines offered by an organization
- 12. is the practice of examining large databases to find statistical relationships between consumer purchasing patterns and marketing actions
- 14. are the facts and figures that have already been recorded prior to the project at hand.
- 16. products purchased by the ultimate consumer
- 17. the difference between the monetary value of a nation’s exports and imports. (three words)
- 18. the practice of shielding one or more industries within a country’s economy from foreign competition through the use of tariffs or quotas.
- 19. includes all of the computing resources that collect, store, and analyze data.(two words)
- 21. are the facts and figures that are newly collected for the project (two words)
- 22. is a framework to relate the market segments of potential buyers to products offered or potential marketing actions. (three words)
- 24. are the facts and figures related to the project that are divided into two main parts: secondary data and primary data.