Across
- 3. a disadvantage, limitation, or shortcoming a business has that can keep it from achieving goals
- 4. making products available where customers want them
- 6. a strategic planning tool that evaluates an organization's Strengths, Weaknesses and Opportunities, Threats to guide decision-making, identify advantages, address shortcomings, and capitalize on market potential for better future planning and success
- 7. any favorable situation in the environment surrounding the business that could help the business gain a competitive advantage in the industry.
- 10. Activities related to obtaining, developing, maintaining, and improving a product, or product mix, in response to market opportunities
- 13. deciding on an amount to charge customers for their products
- 14. Divides markets by characteristics people have in common such as age, race, and ethnicity
- 15. A combination of decisions a business must make in order to reach its target market
- 16. Communication that informs, reminds, and persuades customers of the goods and services available to them.
Down
- 1. gathering and analyzing information about consumers, trends, and competitors’ products
- 2. Divides markets by identifying common interests, hobbies, life goals, attitudes, values, lifestyle, or personality traits among the individuals that constitute the market.
- 5. Divides markets by identifying common responses to products and product features, such as rate of use or brand loyalty
- 8. any unfavorable situation in the environment surrounding the business that could help competitors gain an advantage in the industry.
- 9. any resource or capability that a business has that can help it gain a competitive advantage in the industry
- 11. process of getting goods and services to customers (purchasing, stock handling, inventory control, and physical distribution)
- 12. Dividing markets by where customers are located
- 13. deciding what goods or services are in demand and providing them to customers