Across
- 4. : Basic requirements
- 5. : Amount customers pay
- 6. MARKET : Specific group a business aims to reach
- 9. : Dividing market into groups
- 13. PROPOSITION : Unique benefit promised
- 14. : Wants backed by money
- 15. MIX : Another name for the 4 Ps
Down
- 1. : Name or symbol identifying a product
- 2. : Good or service offered
- 3. : Process of creating and delivering value
- 7. : Shaped by culture & personality
- 8. : Placing brand in customer's mind
- 10. RESEARCH : Collecting data on consumers & competitors
- 11. : Distribution or location
- 12. : Communicating value to persuade