Across
- 1. One of the 4 P's that discusses how much they charge customers
- 3. A type of product that is not essential for survival
- 5. ______ Group- a type of market research that interviews many customers at once
- 13. A survey given to customers to collect feedback
- 14. Type of data that is not measurable
- 17. the stage of the product life cycle where sales are at their peak
- 18. A pricing strategy where the business starts cheap, and increases over time
- 19. Method of advertising that mainly appeals to younger people.
Down
- 1. one of the 4P's that discusses how they distribute goods and services to the customers
- 2. the stage of the product life cycle where a product is first put for sale on the market
- 4. Type of data that is measurable
- 6. Type of market research that involves the business using research that has already been done by a third party.
- 7. A pricing strategy where the business starts expensive, and lowers over time
- 8. USP stands for...
- 9. Type of market research that involves the business doing it themselves
- 10. A type of product that is a necessity for sufficient survival
- 11. A distribution method that means to sell online
- 12. One of the 4P's that discusses the object that a business makes
- 15. A drawback of primary market research is that it is...
- 16. One of the $p's that discusses how a business gets attention to their goods and services
