Across
- 3. touch and feel
- 5. mixed
- 7. all similar
- 10. markets complementary products
- 11. who consumes
- 13. physical evidence
- 15. customer convenience
- 19. does not die
- 22. self-service technology
- 23. strength, weakness, opportunities, threat
- 25. Word of Mouth
- 26. middlemen
- 27. inertia not buying
Down
- 1. place to buy and sell
- 2. dies
- 4. customer cost
- 6. copy
- 8. a state of deprivation
- 9. short life
- 12. want to be backed by buying power
- 14. customer
- 16. places the product in the consumer's mind
- 17. customer communication
- 18. need shaped by culture
- 20. customer solution
- 21. who buys
- 24. long life
- 26. cannot touch and feel