Marketing Management

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Across
  1. 3. The process of managing a brand's online presence and reputation
  2. 6. The study of consumer behavior and how they make decisions
  3. 7. An offer to entice customers to try a product or service
  4. 8. Building a strong online presence for your brand
  5. 10. A unique selling proposition that sets your product apart from the competition
  6. 11. The value perceived by the customer, often exceeding the product's price
  7. 12. Targeting specific customer segments with tailored messaging
  8. 14. third-party publishers means
  9. 15. The channels and locations where customers can access your product.
  10. 19. The amount of money a buyer is willing to pay for a good or service
  11. 21. The human talent behind your product or service, both employees and partners
  12. 23. The process of searching for and selecting goods or services to buy
  13. 25. Partnering with other brands or influencers for mutual benefit
  14. 26. A bootstrapped venture focusing on solving a specific problem with minimal resources
  15. 28. A research method that involves collecting data through interviews and surveys.
  16. 29. the activity of showing and advertising a company's prroduct in the best possible way
  17. 30. Building loyalty and repeat business
  18. 32. Words and phrases people type into search engines
  19. 37. Leveraging data and analytics to inform marketing decisions, optimize campaigns, and measure results.
  20. 38. Creating content that attracts and engages target audiences
  21. 40. A temporary reduction in price to attract buyers
  22. 42. The tangible cues that customers experience, shaping their perception of your brand.
  23. 44. A method of tracking and measuring the results of a marketing campaign.
  24. 46. Identifying your competitors and their strategies
Down
  1. 1. Using blockchain technology for secure data management and transparency in advertising.
  2. 2. The systems and procedures used to create, deliver, and maintain your product or service
  3. 4. A pricing strategy that charges different prices for the same product to different customers.
  4. 5. Offering discounts and promotions to attract customers
  5. 9. Brands get this information by tracking consumer profiles and activity on the Internet
  6. 13. The off-page factors that influence a website's ranking
  7. 15. Strategies used to communicate the value of your product and persuade customers to buy
  8. 16. Search Engine Optimization
  9. 17. Offering exceptional customer service and support
  10. 18. Promoting ethical and responsible business practices
  11. 20. The act of offering goods or services for a price
  12. 21. Setting the price of a product or service
  13. 22. A marketing strategy that focuses on building relationships with customers
  14. 24. The four Ps of marketing: Product, Price, Place, and _____.
  15. 25. A communication channel used to reach and influence potential customers.
  16. 27. The process of identifying and understanding who your customers are.
  17. 31. The tangible good or intangible service offered to customers
  18. 33. The technical aspects of a website that affect its ranking
  19. 34. A promotional campaign that offers a free gift or service to new customers
  20. 35. A measurable objective that a marketing campaign aims to achieve.
  21. 36. Tracking and measuring the results of marketing activities
  22. 39. A legal protection for a unique product or brand name.
  23. 41. Understanding your target audience's needs and desires
  24. 43. A person who purchases goods or services
  25. 45. Creating brand awareness and positive associations
  26. 47. A visual representation of a brand, including its logo and colors