Across
- 2. The group of individuals or potential customers targeted by a marketing message.
- 8. The communication activities used to inform, persuade, and remind the target audience about a product or service.
- 9. The perception and recognition of a product or company in the market.
- 14. A semi-fictional representation of an ideal customer based on market research.
- 15. The overarching process of creating, communicating, delivering, and exchanging value to satisfy customer needs.
- 18. The process of getting a product from the manufacturer to the end consumer.
- 19. Creating a distinct image and identity for a product or brand in the minds of consumers.
- 20. The activities and processes involved in selling products or services to customers.
- 21. (Unique Selling Proposition): A distinctive element that sets a product or brand apart from competitors.
- 23. Search Engine Optimization – techniques to improve a website's visibility on search engines.
- 24. Rivalry among businesses for the same target market.
- 27. Journey: The process a customer goes through from awareness to purchase and beyond.
- 32. Dividing a market into subsets based on characteristics like age or income.
- 34. Rapidly gaining popularity or spreading widely, often through social sharing.
- 35. Information and material created for a specific audience to provide value.
- 36. A specific group of consumers that a business aims to reach with its products and marketing efforts.
- 38. Establishing a distinctive place in the minds of consumers relative to competitors.
- 39. The level of interaction and connection between a brand and its audience.
Down
- 1. Receiving input from customers or stakeholders to improve products or services.
- 3. A medium or platform used to deliver a marketing message.
- 4. Paid, non-personal communication designed to influence a target audience.
- 5. A systematic method of gathering information from a sample of people.
- 6. The end user of a product or service within the target market.
- 7. A group of potential buyers with similar needs or characteristics.
- 10. Customer commitment and repeat business due to positive experiences with a brand.
- 11. The benefit or satisfaction a customer derives from a product or service.
- 12. Introducing new ideas, methods, or products to the market.
- 13. A plan of action designed to achieve a specific goal.
- 16. The process of turning a prospect into a customer by taking a desired action.
- 17. The systematic analysis of data to gain insights into marketing performance.
- 22. Determining the value of a product or service and setting a cost that consumers are willing to pay.
- 25. A coordinated series of activities designed to achieve a specific marketing goal.
- 26. A tangible or intangible offering that fulfills a need or want and can be exchanged.
- 28. Marketing strategies and content tailored for mobile devices.
- 29. The practice of creating a unique identity for a product or service to distinguish it from competitors.
- 30. Share: The portion of total sales within a market that a company controls.
- 31. Dividing the market into distinct groups based on similar characteristics or needs.
- 32. An acronym for strengths, weaknesses, opportunities, and threats – a strategic planning tool.
- 33. Media: Online platforms used for social interaction and content sharing.
- 37. Patterns or shifts in consumer behavior, technology, or the market.