Across
- 5. A type of research that involves collecting data directly from individuals through surveys, interviews, or focus groups.
- 11. A pricing strategy where a product is priced at a moderate level to capture a larger market share.
- 12. The stage in the product life cycle where sales start to grow at an increasing rate.
- 15. The set of activities that transform raw resources into the finished goods and services consumers use.
- 18. The stage in the product life cycle where sales and profits start to decline.
- 19. A visual representation of a customer's journey and interactions with a brand.
- 22. A type of research that aims to gather preliminary information to help define the problem and suggest hypotheses.
- 23. The set of activities involved in moving goods from the manufacturer to the end consumer.
- 24. A type of promotional strategy that involves non-personal communication transmitted through mass media.
- 26. A type of distribution strategy where products are made available in as many outlets as possible.
- 29. The process of creating a distinctive name and image for a product in the minds of consumers.
- 31. A promotional strategy that involves building and maintaining favorable relationships with key stakeholders.
- 35. The stage in the buying decision process where a consumer makes the actual purchase.
- 36. The concept that customers will favor products that are widely available and inexpensive.
- 38. The process of identifying and evaluating market opportunities for new or existing products.
- 40. A pricing strategy where a product is initially offered at a high price and then gradually reduced.
- 41. The percentage of a market that actually buys a specific product.
- 42. The stage in the product life cycle where a product is first introduced to the market.
- 43. The stage in the product life cycle where sales stabilize, and the product enters a phase of steady sales.
- 44. The process of identifying and defining market segments.
- 45. The process of developing, promoting, and distributing goods or services to satisfy customer needs.
- 46. The process of systematically gathering, recording, and analyzing information about a market, including competitors and customers.
- 47. A pricing strategy where a product is priced at a level that reflects its perceived value to the customer.
- 48. A marketing strategy that focuses on a specific market segment and offers a specialized product.
- 49. The set of controllable tactical marketing tools used to produce the desired response from the target market.
- 50. The process of creating, promoting, and delivering value to customers in a way that benefits the organization and its stakeholders.
- 51. The stage in the buying decision process where a consumer recognizes a problem or need.
Down
- 1. A strategy where a company introduces a new product in an existing market.
- 2. The level of difficulty involved in understanding and using a new product.
- 3. A type of distribution strategy where products are made available only in specific locations or through certain channels.
- 4. A framework that analyzes a company's strengths, weaknesses, opportunities, and threats.
- 6. The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behavior.
- 7. A strategy where a company tailors its products and marketing efforts to meet the specific needs of individual customers.
- 8. The integration of all the activities involved in obtaining and delivering a product or service to the ultimate consumer.
- 9. The practice of adjusting prices up or down to create an overall impression of a product's value.
- 10. The set of benefits or values a brand promises to deliver to consumers.
- 13. The set of values, ideas, and attitudes that are accepted by a particular social group.
- 14. A marketing approach that focuses on creating and maintaining long-term relationships with customers.
- 16. The stage in the buying decision process where a consumer experiences doubt or anxiety about the purchase.
- 17. The set of beliefs, attitudes, and values shared by members of a social group.
- 20. A pricing strategy where the product is initially offered at a low price to gain market share.
- 21. The process of turning potential customers into actual customers
- 25. A type of buying decision behavior where consumers are highly involved in the purchase and perceive significant differences among brands.
- 27. A measure of how well a company's product or service meets customer expectations.
- 28. The practice of using social media and online platforms to promote a product or service.
- 30. The process of developing and maintaining a strategic fit between the organization's goals and capabilities and its changing marketing opportunities.
- 32. The stage in the buying decision process where a consumer evaluates different product options.
- 33. The set of all actual and potential buyers of a product or service.
- 34. The degree to which a product or service continues to meet customer expectations over time.
- 37. The unique combination of product, price, place, and promotion strategies that a company uses to respond to its target market.
- 38. The unique combination of product, price, place, and promotion strategies that a company uses to respond to its target market.
- 39. A distribution channel strategy where products are made available through a limited number of intermediaries.