Across
- 3. Higher pricing due to strong brand image
- 4. Pricing designed to influence customer perception
- 8. Difference between cost and selling price
- 9. Short-term pricing offers to boost demand
- 14. Low price strategy to enter mass markets
- 17. Dividing customers based on income and needs
- 18. Pricing based on different pack sizes
- 19. Selling products together at a lower combined price
- 20. Temporary price reduction to increase sales
Down
- 1. Consistently low prices without frequent discounts
- 2. Pricing strategy focused on market rivalry
- 5. Pricing by adding a margin to production cost
- 6. Creating a product image using price and features
- 7. Consumer reaction to price changes
- 10. Pricing based on competitor prices
- 11. Customer belief about product worth
- 12. Pricing of multiple products within the same category at different levels
- 13. Pricing based on customer perceived value
- 15. One brand reducing sales of another brand in the same company
- 16. High initial pricing for new products