Across
- 4. The specific group of consumers or businesses that a company aims to reach with its products or services.
- 8. A comprehensive document that outlines a company's marketing objectives, strategies, and tactics.
- 10. The unique benefits and value a product or service offers to its customers.
- 11. Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need.
- 13. The place a brand occupies in the minds of consumers relative to competing brands.
- 14. he overall approach and direction a company takes to achieve its marketing goals.
- 15. The set of intermediaries and activities involved in moving a product from the manufacturer to the end consumer.
Down
- 1. Dividing a market into distinct groups based on characteristics like demographics, behavior, or preferences.
- 2. The activities that communicate the benefits and value of a product or service to the target audience.
- 3. The process of identifying, creating, communicating, and delivering value to customers in order to satisfy their needs and achieve organizational goals.
- 5. The predicted net profit a company can expect to earn from a customer over their entire relationship.
- 6. A group of potential customers with shared needs and wants who have the ability and willingness to buy a product.
- 7. The percentage of total market sales a company or product captures.
- 9. An extended version of the 4Ps, including People, Processes, and Physical evidence for service-based businesses
- 12. _____________Marketing activities conducted through digital channels, including websites, social media, and email.