Marketing Midterm 14

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Across
  1. 2. to restate the meaning of a statement
  2. 3. the activity or business of promoting and selling products or services
  3. 5. objection based on misinformation
  4. 8. recommending a different product
  5. 10. a list of reasons for not purchasing a product and possible responses
  6. 11. objection returned as a selling point
Down
  1. 1. words that average customers can understand
  2. 4. a neutral person or previous customer
  3. 6. vocabulary used with industrial buyers
  4. 7. reasons for not buying or seeing a salesperson
  5. 9. reasons not to buy a product