Across
- 5. The process to make the product
- 6. Total revenue minus total cost
- 7. Hold stock for the manufacturer and distributes to the customer over a wide area
- 10. Businesses that sells similar products than yours
- 11. Is what the consumer pays for a good or service
- 12. Increasing sales, reducing costs, some profits
- 13. Informative advertising tells consumers the ---- of the product
- 15. Another word for advertising a product
- 20. Used by businesses to avoid going into the decline stage of PLC
- 21. One of the functions of packaging
- 23. Name or symbol that is used to differentiate one producers products from another
- 25. A type of advertising
- 26. Design and quality of the product, packaging and USP
- 27. Price x units sold
- 28. The potential group of people that might be interested in buying your product
- 29. Most large businesses will support sports or community events of causes
Down
- 1. pricing A short term strategy to revive customer interest in the product
- 2. Process of dividing a market into smaller groups of consumers with similar characteristics, so marketing can be more effectively targeted
- 3. Usually use premium pricing for this type of products
- 4. Directly linked to making of a product
- 8. Unique Selling Point
- 9. Higher sales and has the highest market share
- 14. buys in "bulk" from the manufacturer
- 16. The third stage of the Product Life Cycle
- 17. Lego conducted this when they were close to bankruptcy in mid the 2000's
- 18. Percentage of total market sales or revenue held by a business
- 19. The way in which a product passes from a manufacturer to the consumer
- 22. skimming Pricing strategy used for unique features or qualities
- 24. Product, Place, Price, Promotion