Across
- 1. This "P" in the marketing mix refers to anyone involved, directly or indirectly, in the business, that is involved in delivering the product or service and dealing with customers.
- 3. What is the “P” in the marketing mix that consists of 3 components: the core elements, the supplementary services and the delivery process that sustains them.
- 5. This "P" in the marketing mix refers to the tangible elements that help customers evaluate a product or service before purchasing it.
Down
- 1. Which "P" in the marketing mix encompasses all the activities aimed at communicating with potential customers to inform, persuade, and remind them about a product or service?
- 2. What is the “P” whose objectives are to gain profits and cover costs, build demand and/or support a firm’s positioning strategy.
- 3. Which "P" in the marketing mix is about the underlying architecture of the product/service and describes the procedures, mechanisms, and flow of activities involved in delivering them to the customer?
- 4. This "P" in the marketing mix refers to the delivery of the product as well as the location where a product or service is available for customers to purchase.