Across
- 1. A name, phrase, design or symbol that identifies a companies goods or services
- 6. Refers to the point of sale
- 7. Process by which individuals select, organize an interpret information
- 11. Internal standards that customers used to judge the quality of a service experience
- 12. A group of prospective customers who share common characteristics, consumption patterns
- 13. Physical objects or devices that provide benefits for customers
- 14. The purchase and use of a good or service
- 16. A customer commitment to continue patronizing a specific firm over a period of time
- 17. Refers to the value that is put for a product
- 18. A paid form of non personal communication to inform, educate or persuade a target audience
- 20. The activity or business of selling products or services
Down
- 2. A person's favourable or unfavourable feelings and actions toward an object or idea
- 3. Buying selling and other marketing processes supported by the internet
- 4. The activities of a company associated with buying and selling a product or service
- 5. Raising customer awareness of a product of band, generating sales, and creating brand loyalty
- 8. An activity or condition of striving to gain or win something by defeating or establishing superiority over others
- 9. A short-term emotional reaction to a specific service performance
- 10. establishing a distinctive place in the minds of customers
- 15. The core output produced by a firm
- 19. An economic activity offered by one party or another