Across
- 1. An individual employed to advance and/or facilitate the exchange of a good or service
- 3. The ability to determine customers’ needs, wants, and buying motives; open and close sales; question customers; handle customer objections; suggest additional or substitute items; demonstrate products; and follow up sales
- 5. The process or activity of using goods and services for personal use
- 10. Evaluative or corrective information given by the customer to the salesperson
- 11. The people who buy goods and services
- 13. A marketing function needed to communicate information about goods, services, images, and/or ideas to achieve a desired outcome
- 18. business Customers who continue to buy from a company, salesperson, etc
- 20. Information about a specific good or service that can be used in sales presentations
- 22. Something required or essential that is lacking
- 25. A desire for something that may or may not be required
- 26. A business that buys consumer goods or services and sells them to the ultimate consumer
- 28. Channel members operating between the producer and the consumer or industrial user to help in the movement of goods and services
- 29. A career that involves responding to consumer needs and wants through planned, personalized communications intended to influence purchase decisions and ensure satisfaction
- 30. Usefulness; capable of satisfying wants and needs
- 32. People who assume the risks of starting and operating businesses
- 33. The process of selling again
- 34. Activities and benefits provided by a business to its customers to create goodwill and customer satisfaction
- 37. Tangible objects that can be manufactured or produced for resale
- 40. A fact or characteristic of the product
- 42. The sales procedure in which the salesperson shows the customer the benefits of the product’s features; includes the sales dialogue and product demonstration
- 43. An intermediary who helps move goods between producers and retailers by buying goods from producers and selling them to retailers
Down
- 2. The sales procedure in which the salesperson shows the customer the benefits of the product’s features; includes the sales dialogue and product demonstration
- 4. A sales technique in which the salesperson attempts to increase the customer’s purchase by recommending additional items after the original decision to buy has been made
- 6. Capable of being touched, smelled, tasted, seen, or heard
- 7. The customer’s preference for a business; usually expressed in regular purchases from the business
- 8. An advantage consumers receive from using a product
- 9. A type of producer that changes the shapes or forms of materials so that they will be useful to consumers
- 12. A measure of how well a business has met its customers’ expectations
- 14. A promise made by the seller to the consumer that the seller will repair or replace a product that does not perform as expected
- 15. Not capable of being detected through the senses
- 16. A fact about or characteristic of a product
- 17. Monetary reward a business owner receives for taking the risk involved in investing in a business; income left once all expenses are paid
- 19. The movement of resources from resource owners to producers and from producers to consumers
- 21. The arrangement by which businesses or individuals can purchase now and pay later
- 23. The basic principles that govern your behavior
- 24. Any person or business with the potential to purchase a good, service, or idea; qualified lead
- 27. An advantage consumers receive from using a product
- 31. Goods and services
- 35. The system in which people make and spend their incomes
- 36. A marketing function that involves determining client needs and wants and responding through planned, personalized communication that influences purchase decisions and enhances future business opportunities
- 38. Intangible activities that are performed by other people for money; productive acts that satisfy economic wants
- 39. A person’s or business’s good name; quality of character
- 41. The point in a sales presentation at which the customer makes a favorable buying decision