Across
- 3. The process of planning and implementing marketing strategies to achieve business objectives.
- 4. The study of how consumers view and interpret a company’s brand.
- 8. The study of how price changes affect consumer perceptions and sales performance.
- 10. A broad term that includes all electronic and communicative technologies used by businesses to enhance value and relationships with customers.
- 14. A strategy that uses subtle prompts to influence consumer behavior.
- 15. A business strategy centered on customer satisfaction and market-driven decision-making.
- 17. A business strategy emphasizing efficiency and cost-cutting over consumer needs.
- 26. A management philosophy focused on continuous quality improvement across all business functions.
- 27. The analysis of advertising, sales promotions, and media effectiveness.
- 29. A business approach that prioritizes understanding and fulfilling consumer needs.
- 30. Ongoing research that provides feedback for marketing decision-making.
Down
- 1. Quantitative tools used to measure marketing performance.
- 2. The coordination of all marketing elements (product, price, place, and promotion) to present a consistent brand message.
- 5. Research that focuses on logistics, supply chains, and retail site selection.
- 6. The digital tools and platforms that enable rapid information exchange in marketing research.
- 7. Research that seeks to expand marketing knowledge without a specific business decision in mind.
- 9. A business philosophy that prioritizes creating value for customers as a means of achieving business success.
- 11. The use of marketing research to discover new potential areas for business growth.
- 12. A strategic focus on sustaining business success rather than short-term gains.
- 13. The monitoring of consumer attitudes and perceptions about a brand on digital platforms.
- 16. The use of data to predict future demand for a product or service.
- 18. The systematic process of developing hypotheses and testing them using empirical evidence.
- 19. Research conducted to address a specific marketing decision for a particular organization.
- 20. The application of the scientific method in searching for the truth about marketing phenomena.
- 21. The study of the demographic characteristics of consumers within a geographic area.
- 22. Marketing research conducted to develop or improve products, including concept testing and product testing.
- 23. Research that evaluates a company’s market position relative to competitors.
- 24. Research conducted to understand international markets and adapt strategies accordingly.
- 25. The process of identifying and evaluating specific consumer segments for business strategies.
- 28. A focus on product quality and innovation rather than customer preferences.