Across
- 7. Monitoring consumer behavior using technologies like GPS, web tracking, and purchase history.
- 10. A system that collects and analyzes customer data to improve relationships, marketing strategies, and sales performance.
- 11. Data storage on internet-connected servers, making information accessible remotely.
- 13. The continuous assessment of marketing performance through key metrics like market share and sales analysis.
- 14. Tools that use digital identification methods to track a person’s or object’s location.
- 17. Previously collected data stored for future reference or analysis.
- 19. A private, internal network used by businesses to share information securely.
- 24. AI-based programs that learn user preferences and automatically retrieve relevant information.
- 25. Small data files stored on users’ devices that track web browsing behavior.
- 28. The extent to which data is useful for decision-making.
- 29. The practice of monitoring user activity on websites to analyze trends and consumer behavior.
- 30. The use of data and analytical tools to evaluate marketing performance and improve decision-making.
- 31. Data that has been structured and formatted to support decision-making.
- 33. Structured data openly shared between companies.
- 34. A barcode system used in retail to track inventory and sales data.
- 35. A computerized system that helps decision-makers interact with databases and analytical tools to solve business problems efficiently.
- 37. Collections of numerical data for market analysis and forecasting.
- 38. A structured collection of raw data stored for future access and analysis.
- 39. Short-range wireless communication technology used for secure transactions and tracking.
- 40. A technology that uses microchips and radio signals to track products or consumers.
- 41. Databases that store financial data on companies, industries, and markets.
Down
- 1. The process of gathering and analyzing external data to detect trends and changes in the business environment.
- 2. The process of storing and organizing important data for easy retrieval and analysis.
- 3. Having the right amount of data to make informed decisions.
- 4. A system that integrates the computer systems of two or more companies to exchange business information efficiently.
- 5. Techniques used to improve the visibility of a website in search engine results.
- 6. Large quantities of data collected from multiple sources, often not initially intended for integration, but analyzed to support decision-making.
- 8. Accuracy, validity, and reliability of data in reflecting reality.
- 9. A subset of data and information that has explanatory power to enable better decision-making.
- 12. Data collected from barcode scans at point-of-sale terminals, used for tracking purchasing patterns.
- 15. Users actively search for and request information.
- 16. Collections of historical data from various sources, often used for research purposes.
- 18. The practice of covertly tracking users’ web browsing history without using cookies.
- 20. Data is automatically sent to users based on their previous behavior or preferences.
- 21. Accounting reports and sales/inventory figures used as inputs for decision-making.
- 22. Raw facts or recorded measures of certain phenomena (events or objects).
- 23. The collection of new data to address specific business problems.
- 26. The use of statistical models and algorithms to predict future consumer behavior based on past data.
- 27. Market intelligence gathered from direct interactions with customers and competitors.
- 32. A location-based technology used in retail to send targeted messages and promotions to customers' smartphones.
- 36. Ensuring data is current enough to be relevant.