Across
- 3. is a combination of the four elements of marketing—product, price, place, and promotion
- 5. Dividing customers into groups according to their response to a product
- 10. the goods, services, or ideas a business will offer its customers
- 11. percentage of total sales volume generated by all companies that compete in a given market
- 14. plan of action for achieving your goals and objectives
- 15. Purchase products and use them for their own good
- 16. Getting a selected product in the right place at the right time is all about creating convenience for the customer
- 17. products move from the producer straight to the consumer with no other organizations participating (Farmer’s market)
- 18. the various types of communication that marketers use to inform, persuade, or remind customers about their products
- 19. Any activity designed to create a favorable image toward a business, its products, or its policies
- 20. A short-term incentives that encourage a customer to buy
- 23. Paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor
- 24. Finding solutions to problems through carefully designed studies involving customers
- 25. identification and selection of markets for a business or for a product is called
- 26. marketers often divide the total market for their products into smaller, more specific groups
- 27. divides a market on the basis of its physical and social characteristics, including gender, origin or heritage, religion, socioeconomic status, and life stage
- 28. is the route a product follows and the businesses involved in moving a product from the producer to the final consumer
- 30. Grouping customers according to where they are located
Down
- 1. an objective you plan to fulfill
- 2. grouping customers by their similarities and pinpointing the particular group of customers that it seeks to attract, a business can meet customer needs effectively
- 4. One or more other businesses between producer and consumer (Wholesaler, retailer)
- 6. Based on feelings, beliefs and attitudes
- 7. a customer or potential customer who has an unfulfilled desire and is financially able and willing to satisfy that desire
- 8. the locations and methods used to make a product or service available to the target market
- 9. Lifestyles and personalities of customers are used for this
- 12. Guided by facts and logic
- 13. the amount of money a business asks for in exchange for its products
- 16. Any form of direct contact between a salesperson and a customer
- 21. When sellers design products that will appeal to most buyers and direct their marketing activities to the whole market
- 22. Persons, companies and organizations that buy products for: Operation of a business, To use in other products, for resale
- 29. small steps or specific actions used to carry out strategies