Across
- 7. Bases product decisions on the customer, as established by market research
- 8. Using marketing to establish good customer relationships
- 9. Process of selecting a group to represent a larger population
- 10. Calculated by adding all results and dividing by number of results
- 11. B2C
- 14. Includes age, gender and income
- 15. The value that occurs most frequently
- 16. Unique qualities of a product
- 17. Quantity of product prepared at a given price
- 22. B2B
- 24. The price level where demand = supply
- 25. When a sample is not a good representation of the whole population
- 26. Includes product, place, price, promotion
- 27. Non-numerical data
- 28. Quantity customers are willing/able to buy at a given price
Down
- 1. Collection of data first-hand
- 2. Numerical data
- 3. The difference between the highest and lowest value
- 4. Brand with the highest market share
- 5. Consumers' view of a product compared with competitors
- 6. Includes lifestyles, personalities and values
- 9. Data that has already been collected
- 10. A plan of action that uses the marketing mix to create a competitive advantage
- 12. The task of identifying and satisfying the wants and needs of customers
- 13. The goals that help achieve corporate objectives
- 18. Includes introduction and maturity
- 19. The value of the middle item when data is ranked
- 20. A small segment of a larger market
- 21. Includes location
- 23. Measured by quantity or value