Across
- 2. A sales technique in which the salesperson attempts to increase the customer’s purchase by recommending additional items after the original decision to buy has been made
- 6. Evaluative or corrective information given by the customer to the salesperson
- 8. The arrangement by which businesses or individuals can purchase now and pay later
- 9. The customer’s preference for a business; usually expressed in regular purchases from the business
- 10. Activities and benefits provided by a business to its customers to create goodwill and customer satisfaction
- 12. An individual employed to advance and/or facilitate the exchange of a good or service
- 14. A marketing function needed to communicate information about goods, services, images, and/or ideas to achieve a desired outcome
- 15. An advantage consumers receive from using a product
Down
- 1. Any person or business with the potential to purchase a good, service, or idea
- 3. A person’s or business’s good name; quality of character
- 4. A promise made by the seller to the consumer that the seller will repair or replace a product that does not perform as expected
- 5. A fact about or characteristic of a product
- 7. A career that involves responding to consumer needs and wants through planned, personalized communications intended to influence purchase decisions and ensure satisfaction
- 11. The people who buy goods and services
- 13. Monetary reward a business owner receives for taking the risk involved in investing in a business; income left once all expenses are paid