Across
- 2. is a frame of mind developed from a persons values, beliefs, and feelings
- 5. the decision processes and actions of consumers as they buy service and products
- 6. are based on loyalty
- 9. is the characteristics and character that make a person unique
- 10. is the set of positive or negative factors that direct individual behavior
- 11. is the way a person lives as reflected by material goods, activities and relationships
- 14. are reasons to purchase based on feelings, beliefs, or attitudes
- 15. is an individuals belief about his or her identity, image, and capabilities
- 16. are the reasons that you buy
- 17. is an enduring pattern of emotions and behaviors that define an individual
Down
- 1. is a group of people or an organization that an individual admires, identifies with, and wants to be a part of
- 3. includes factors that influence how people purchase and use products and services
- 4. is an unfulfilled desire
- 5. buy goods and services to produce and market other goods and services for resale
- 7. are reasons to buy based on facts or logic
- 8. is anything you require to live
- 12. is the history, beliefs, customs, and traditions of a group
- 13. buy products or services for personal use