Across
- 2. form of segmentation that divides markets by characteristics people have in common such as age, occupation, and marital status
- 5. (3 words) how often people shop somewhere or buy something
- 6. form of segmentation that divides markets by identifying common responses to products and product features.
- 8. (2 words) market segments with the greatest potential for sales
- 9. a way to divide markets based on demographics
Down
- 1. The process of dividing customers into groups based on their behavior
- 3. (2 words) the reason for buying a product
- 4. form of segmentation that divides markets by identifying common interests, hobbies, life goals, attitudes, values, lifestyle, or personality traits
- 6. (2 words) why customers always shop at a certain store or buy a specific product
- 7. form of segmentation that divides markets by where customers are located