Across
- 2. A symbol or design that represents a business
- 4. All the potential customers for a product
- 5. Extra things people like but can live without (like Jordans)
- 7. Buying something without planning
- 10. Example of a common target market for energy drinks and sneakers
- 12. The process of promoting, selling, and distributing a product
- 17. Products that are popular for a short time
- 19. Activities that make people aware of a product
- 20. Something that can be both a need and a want
- 21. Basic things people must have to live (like food, water)
- 22. The design and container for a product
- 26. Lowering the price to encourage sales
- 27. The stage where sales fall and products fade away
- 28. People’s interests, hobbies, and lifestyles
- 29. Facts about people like age, gender, income
Down
- 1. When customers stick to the same brand
- 3. Influence from friends that can change buying choices
- 6. The specific group of people a business wants to reach
- 8. The stage where sales level out and competition is high
- 9. Where a product is sold
- 11. The actual good or service being sold
- 13. The first stage when a product is launched
- 14. A product that grows fast but declines quickly (like Silly Bands)
- 15. Where people live, like city, state, or region
- 16. A company’s identity, logo, or name that makes it stand out
- 18. A short, catchy phrase used in advertising
- 23. The stage where sales are increasing
- 24. Paid communication to persuade customers
- 25. Example of a basic need
- 30. How much money a customer pays