Across
- 2. packages that offer similar products together for a temporary price break
- 4. cash premiums paid to retailers to help with the cost of restocking a new product
- 5. television, radio advertising
- 6. using a brand name product in a tv show
- 8. certificates that provides cash discounts, or money off, on a good service
- 9. inexpensive items given away at a discounts or for free
- 10. awards given to dealers and salespeople who meet or exceed their sales quota
- 12. the way the display's surface looks when together
- 14. signs or props used to enhance displays.
- 15. discounts or cash payments given to wholesalers or retailers who stock large quantities and encourage sales of a product
- 17. physical appearance or outline of a display
- 18. also called giveaways, are inexpensive
- 21. brought to the display by using motorized fixtures or props
- 22. directs how the customer should view the presentation
- 23. contests, games, sweepstakes or rebates used to create increased sales about a product
Down
- 1. designed to showcase a manufacturer's products
- 3. placed in high traffic areas of stores and are designed to encourage impulse purchases
- 4. company pays for the right to promote itself and its products at a event
- 7. agencies or means used by a company to convey and advertising message
- 11. all the communications or activities used to stimulate sales other than advertising, public relations or personal selling communications or activities
- 13. designed to create support from manufacturers, wholesalers, and retailers for a product
- 15. props & signs should not over power merchandise
- 16. electronic direct mail, online ads
- 19. newspapers, magazines, direct mail
- 20. these should contrast with the background so they enhance the product on display