Marketing Vocab 7

6. The portion of a market that a company expects to have when shared with competitors
8. When companies in the same industry gather in one place to show products
12. How a company will present its product and compete in the marketplace
13. A market that is well suited to the company
18. Competition with businesses that satisfy the same need
19. When businesses compete through lowering prices and increasing value

1. How frequently customers use your product
2. When a company directs its marketing mix at a large amount of people
3. Segments based on how consumers value a product
4. When businesses compete by emphasizing their marketing mix
5. The process of gaining marketing mix information about competitors
7. What customers think of when they think of a product
9. Market segments based on location
10. Characteristics of a market based on age, gender, race, etc.
11. Competition with businesses that offer the same product
14. Market segments based on interests and values
15. Revenue that can be earned from a market segment
16. The unique image a customer has of a product compared to the alternative
17. Subgroups of a larger market group with similar characteristics and common needs