Across
- 2. a particular spot
- 3. Product, place, price, and promotion
- 5. Changing raw materials into usable goods
- 6. understanding the concepts and strategies to developing ways to select a certain audience
- 7. companies percentage total sales generated by companies that compete in that market
- 11. business should strive to satisfy customers' needs and wants
- 13. consumers who purchase goods and services for personal use
- 14. obtaining, developing, maintaining, and improving a product in response to market oppt.
- 18. communication with the customer
- 19. assessment that lists and analyzes the companies strength and weakness
- 23. process of classifying people into even smaller groups
- 25. Information about the target market
- 27. Exchange of a product for money
- 29. Model, brand, or size of an item
- 30. Provides customers with goods and services they want
Down
- 1. Strong effect or influence
- 4. Group that identified for a specific marketing program
- 8. Businesses that buy products for their own use
- 9. Tangible items that satisfy needs and wants
- 10. People who share similar needs
- 12. Product or service available
- 15. institutions and process for creating, communicating, delivering and exchanging offers
- 16. having great customer service and keeping your customers in the loop of things
- 17. Process of deciding how to get goods into customers hands
- 20. Affects the economy and standard of living in countries around the world
- 21. competition pushes companies to be efficient
- 22. Aid or promote well being
- 24. advertising, personal selling, sales promotion, and public relations to attract cust.
- 26. Having a product where customers can buy it
- 28. Intangible items that satisfy needs and wants