Across
- 6. The percentage of a market controlled by a company, measured by sales value or volume.
- 8. : A distinctive feature that sets a brand or product apart from competitors in consumers' minds.
- 10. Concentrating on making high-quality or unique products, regardless of sales volume.
- 11. An increase in the number of consumers and products sold.
- 12. Dividing a market into segments based on demographics, interests, needs, etc., to better tailor marketing efforts.
Down
- 1. A small, specialized segment of a larger market, often with higher-priced products.
- 2. Focusing on what customers want and need, and designing products accordingly.
- 3. A market for products produced in large quantities, generally at lower prices due to economies of scale.
- 4. Defining a brand's place within a market.
- 5. A specific group of customers a company aims to reach.
- 7. Identifying and satisfying customer and societal needs, beyond just branding, through effective value communication.
- 9. The seven Ps—product, price, promotion, place, people, process, and physical evidence; sometimes just the first four Ps.