Across
- 5. the position of a company with the largest market share in a given market
- 7. management process through which goods and service move from concept to the customer
- 10. portion of the market that has been divided on the basis of different characteristics of consumers
- 11. detailed descriptions of a customer or a set of customers
- 14. marketing approach that focuses on customers’ needs and wants
- 15. a business approach that emphasizes the focus on identifying and meeting the needs/desires of customers
- 16. a description of activities involved in achieving specific marketing objectives within a set timeframe
Down
- 1. market for goods produced on a large scale for a significant number of end consumers
- 2. marketing approach that focuses on society’s needs and wants
- 3. specific groups of consumers at which a company aims its product and services
- 4. the portion of a market controlled by a particular company
- 6. a tool comparing consumer’s perception of the differences between products
- 8. strategy that company uses to promote its brand or product
- 9. a targetable portion of a market where businesses address a need for product or a service that is not being addressed by mainstream providers
- 12. a factor that differentiates a product from its competitors’
- 13. a business approach in which the product manufactured by a certain company is the focus of the management’s attention