Across
- 3. The process or technique of promoting, selling and distributing a product or service
- 6. Unsegmented market where mass appeal products are distributed to every customer through mass retailers, f.e. aspirin
- 10. Market research technique in which customer's views about a product are plotted on a chart
- 12. A business approach that focuses on what is produced by the business
- 14. Selling goods and services to individuals. Main objective, to satisfy customer by selling products to them, fulfilling their needs/wants and make profit
- 16. Business document describing current position of business and the market strategy
Down
- 1. A small area of a market, often involving specialized products
- 2. A specific group of customers at which a company aims it products/services
- 4. Made up of the 7Ps
- 5. "What you have, what the competitors don't have"
- 7. A business approach that focuses on the needs and wants of customers
- 8. Out of total purchases of a customer, what percentage goes to the business
- 9. The position of a business with the largest market share in a given market for goods and services
- 11. Database of consumer. eg. shopping habits, preferences, demographics, psychopgraphics,...
- 13. Selling desired behavior. Main objective, benefit society in terms of social gain
- 15. Defining large homogeneous market into identifiable segments with the same needs/wants