Across
- 1. process of dividing the whole market into customer groups with similar characteristics
- 3. a smaller market usually within a larger market, targets a particular segment
- 4. a particular group of customers that a company is trying to reach
- 5. any aspect of the business that differentiates it from competitors
- 8. identifying customer needs and satisfying them profitably
- 9. when a business seeks to identify its brand within a certain part of the market
- 11. focused on the design and manufacturing of the product itself
- 12. an increase in the number of sales of a product or service
Down
- 2. focused on the wants/needs of customers when developing products
- 6. where buyers and sellers come together to communicate and exchange goods and services
- 7. a large market in which goods are produced in very large quantities
- 10. proportion of sales in a market that a business has, expressed as a percentage