Across
- 5. equal to utility
- 7. equal to function
- 9. builds customer perception
- 11. use paid notices in different forms of media to draw public attention to a company
- 13. The people who pay the money to buy things
- 15. brings value to customers , whom the business seeks to identify, satisfy and retain
Down
- 1. The stage from idea to product
- 2. one of the 4Ps
- 3. understand customer wants or needs
- 4. is a set of activities related to creating, communicating delivering and exchange offerings that have value for others
- 6. means product offering
- 8. equal to trade
- 10. gives customers a reason to keep coming back
- 12. the process of a actually selling products or services
- 14. Make the right product or service available