Across
- 4. distribution for convenience products
- 6. the brand speaks with one voice is the overriding goal of _____
- 8. costs of production that vary on the number of units produced
- 9. costs of production that do not change with the number of units produced
- 11. is used to examine the external market in strategic planning
- 13. divides a large group into smaller more meaningful groups
- 15. ____________ pricing that is low to get a product started
- 17. the basic benefit of a product
- 19. a name,term,symbol of a product that identifies it
- 20. any paid form of mass communication
- 23. the semester 3 students of MKT001 are ___________
Down
- 1. promotional appeal showing a products quality, value, or performance
- 2. distribution for shopping products
- 3. a map that tells marketers where their brand sits against the competition
- 5. is what customers give up to get something
- 7. product level which includes additional services to enhance value
- 10. the marketing P place is also known as__________
- 12. promotional appeal directed to audiences sense of what is right and proper
- 14. a type of promotional advertising
- 16. the value of a brand to an organisation is brand _________
- 18. late stage in a cycle
- 21. promotional appeal to get a 'feeling' response
- 22. a product type that has unique characteristics and buyer will devote significant time and effort to acquire