MARKETING WORDS (QUIZ)

2. the PLC stage in which a product's sales growth slows or levels off
5. information collected for the specific purpose at hand
6. a set of buyers sharing common needs or characteristics that the company decides to serve
9. online journals where people post their thoughts, usually on a narrowed define topic
10. the collection of businesses and products that make up the company
11. the act of obtaining a desired object from someone by offering something in return
12. states of felt deprivation
14. the form human needs take as they are shaped by culture and individual personality
17. dividing a market into different income segments

1. a product bought by final consumers for personal consumption
3. human wants that are backed with buying power
4. dividing a market into different segments based on gender
7. company growth through starting up or acquiring businesses outside the company's current products and markets
8. the total combined customer lifetime value of all of the company's customers
10. people in an organization buying center who make an actual purchase
13. a descriptive thought that a person hold about something
15. changes in an individual's behaviour arising from experience
16. a person's pattern of living as expressed in his or her activities , interest, and opinions
18. the salesperson ask the customer for an order
19. the set of all actual and potential buyers of a product or service