Marketing/Business Terms

3. Transactions between businesses (e.g., a company selling software to another company).
4. The relationship between product availability and consumer desire, affecting price.
6. Creating valuable content to attract and engage a target audience.
8. The practice of optimizing website content to rank higher in search engine results.
11. A digital advertising model where businesses pay for each click on an ad.
12. dividing a broad consumer market into smaller groups
15. The percentage of revenue that remains as profit after expenses are deducted.
17. The total income a business generates before expenses.
18. Paying for ads to appear on search engine results pages.
19. The process of creating a unique name,image,and identity for a product orcompany in consumers’ minds.

1. Managing a company’s reputation and communication with the public.
2. The four stages a product goes through: introduction, growth, maturity, and decline.
5. Strategies businesses use to keep customers coming back for repeat purchases.
7. A rewards system designed to encourage repeat purchases from customers.
9. Buying and selling products or services online.
10. The unique benefits and value a product or service offers to customers.
13. how a brand is perceived by its consumers compared to its competitors
14. a specific group of consumers that a company aims to reach
16. product, place, price,and promotion
19. Businesses selling directly to individual consumers.