Mikayla's in business

4. the various promotions strategies a business uses in its promotional campaign
5. the use of activities or materials as direct inducements to customers
7. (two words) when the total market is subdivided into groups of people who one or more common characteristics
9. collecting and analysing information about customers and the business opportunities available
10. methods used by a business to inform, persuade and remind customers about its product
13. money owing to external sources
14. Items of value
16. involves buying the rights from another business to distribute its products under its name
19. the ability of a business to pay its short term debts on time
22. involves the activities of a sales representative directed to a customer in an attempt to make a sale
23. a business that is owned and operated by one person
24. (two words)a person who influences others

1. the development of long term relationships with individual customers
2. a paid non-personal message communicated through a mass medium
3. a smaller and less important market segment
4. activities aimed at creating relations between and business and its customers
6. any free news story about a business
8. the group of customers to whom the business intends to sell its products
11. the group of customers to whom a business intends to sell its products
12. standards that define what is acceptable and unacceptable behavior
15. the monetary value of a business' reputation
17. something that an entrepreneur can see as an avenue to success
18. funds contributed by the business owners
20. the debts owed by a business to others
21. the clear, shared sense of direction that allows people to achieve a common goal