Across
- 3. The message channels used by a seller to promote a good/service/idea; ex)radio/television/newspapers/magazines/Internet
- 5. The amount of satisfaction a good or service will provide a customer
- 8. Specific actions that will be used to carry out strategies
- 11. Marketing element referring to the various types of communications that marketers use to inform, persuade, or remind customers of their products
- 13. mix The combination of the four elements of marketing—product/place/promotion/price.
- 15. arrangement by which businesses/individuals can purchase now and pay later
- 16. A fact or characteristic of the product
- 17. An advantage consumers receive from using a product
- 18. An objective or want that you plan to fulfill
- 20. Plans of action for achieving goals and objectives
Down
- 1. Any nonpersonal presentation of ideas, goods, or services that is not paid for by the company or individual that benefits from or is harmed by it
- 2. Any item that is used to produce goods and services
- 4. Any paid form of nonpersonal presentation of ideas/images/goods/services
- 6. degree of excellence of a good or service—how good it is
- 7. A deduction from the price of goods
- 9. Promotional activities other than advertising, personal selling, and publicity that stimulate customer purchases
- 10. reward a business owner receives for taking the risk involved in investing in a business
- 12. A philosophy of conducting business that is based on the belief that all business activities should be aimed toward satisfying consumer wants and needs while achieving company goals
- 14. The money that a business spends
- 19. Marketing element requiring marketers to determine the amount of money they will ask in exchange for their products
