Across
- 2. channel meant only for physical part of the distribution.
- 4. are required as the companies by themselves cannot directly reach and sell the products.
- 7. Defines the extent of time, place and possession utility which the customer can expect out of the channel network Set of activities.
- 9. Distribution Preferred for high value products and Keeps distribution costs lower
- 10. help in smooth flow of goods and services.
- 11. Distribution Strategy is to make sure that the product is available in as many outlets as possible
- 12. products are generally technical in nature and mostly B2B, the channels need to be shorter.
- 14. collect products from the company, store in a central location, break bulk and despatch to distributors against indents
Down
- 1. The final contact with consumers
- 2. Extent of company support and outsourcing to be decided
- 3. Distribution Producer wants a close watch and control on the distribution of his products.
- 5. Operate on high volumes and low margins
- 6. management this aspect of marketing function provides place, time and possession utility to the consumer.
- 8. channel performs after sales service Channel members.
- 13. motivates buyers, shares information between company and its consumers, negotiates fair bargains for consumers and finances the transactions