Across
- 2. are the specific actions to carry out the strategy (e.g., special promotions).
- 4. means the goods or services offered.
- 5. is how the product is advertised.
- 7. and the 4 Ps are unique for each business.
- 10. plans must be flexible to adapt to changes.
Down
- 1. clear goals and strategies, businesses waste resources.
- 3. is the plan to reach the goal (e.g., introduce a kids’ menu).
- 5. is where the product is sold.
- 6. 4 Ps of marketing are Product, Price, Place, and Promotion.
- 8. is a measurable result a business wants (
- 9. is the amount customers pay.