Across
- 5. way of identifying your internal and external forces.
- 6. product, place, price, and promotion
- 9. Statistics that describe a population, like: Age, Gender, Income, Marital/Family Status, Ethnic Background
- 10. Changing the offering itself. Typically considered manufacturing, but can be done by marketers
- 11. form, place, time, possession, and information
Down
- 1. who purchase offerings for personal use
- 2. Unique characteristics of “personality”
- 3. Where a market segment lives
- 4. All activities that affect WHERE the consumer makes the purchase
- 7. Businesses that purchase offerings for use in operations
- 8. Adding Value