Across
- 6. things in a business does particularly well, or in a way that distinguishes you from your competitors
- 7. an outline of specific marketing activities to promote a product, service, or brand
- 10. the specific group of consumers most likely to want your product or service, and therefore, the group of people who should see your ad campaigns
- 12. the products and services a company offers or plans to offer
- 13. a summary of a business that provides a general overview of the company and its purpose
- 14. something that states the purpose or goal of a business or organization
- 16. a group of customers with shared demographics who have been identified as the most likely buyers of a company's product or service
Down
- 1. researching competitors to identify their strengths and weaknesses relative to your own business
- 2. the money that funds a new business or helps it grow
- 3. a strategic planning tool that helps businesses identify and evaluate their strengths, weaknesses, opportunities, and threats
- 4. a strategic road map that businesses use to organize, execute, and track their marketing strategy over a given period
- 5. external factors that could harm a business, such as strong competition
- 8. external factors that could give a business a competitive advantage, such as a new market
- 9. the broad, long-term objectives a company aims to achieve through its marketing efforts; they should be specific, measurable, achievable, relevant, and time-bound
- 11. the process of assessing the current financial situation of a business to identify future financial goals and how to achieve them
- 15. internal areas that a business needs to improve to remain competitive