Across
- 4. MLB team that plays at Guaranteed Rate Field
- 6. Getting tickets into the _____ market isn’t sports teams’ first goal
- 7. Baseball team that hosted 55 themed games in 2023 MLB season
- 8. The NBA recently achieved over _____ million total fans in attendance for only the second time ever
- 9. Tickets being transferred from the primary buyer to the secondary market buyer can still provide teams with valuable _____ on customers
- 10. The New York Yankees sent a marketing email to fans about a _____ discount to buy game tickets using their Mastercard
- 12. Baseball, with its huge ticket volume, has always been comfortable with a _____-like way of promoting its games
- 15. Use artificial time limits to stimulate consumer demand, especially when delivered via text or email and linked directly to a buy flow
Down
- 1. Ticket sale strategy in which more effort & resources are devoted to high-demand games
- 2. Fevo's Joshua Rose mentioned various entertainment options competing for consumers in 2023, such as TikTok, video games, Netflix, & _____
- 3. Least desirable way to confront low-demand games
- 5. The Milwaukee Brewers have long leaned on these to increase ticket value and attendance
- 11. Some ticket sale promotions use a more _____ way by adding experiences to game tickets such as hosting concerts or other special events before, during or after games
- 13. Matthew Jafarian is 601 Analytics co-founder and the _____ executive vice president of business strategy
- 14. Enjoyed its second-best per-game attendance average of the last 19 years