Across
- 2. Shows similarities to highlight a point
- 4. Language that uses 'we', 'us', or 'our'
- 6. Identifies the source of a campaign (e.g., website or hashtag)
- 11. Grabs immediate attention in a campaign poster
- 13. Adds factual or emotional meaning to an image
- 14. Language that stirs strong feelings
- 15. Three-part repetition for emphasis
- 16. Deliberate reuse of words or phrases for emphasis
- 17. Specialised vocabulary for a topic
- 18. Descriptive language that paints a picture in the reader's mind
- 19. Appeal that uses emotion
- 20. Appeal that uses logic and reason
Down
- 1. Deliberate exaggeration for effect
- 3. References a well-known person or event
- 5. A catchy phrase that represents a campaign
- 7. A short personal story
- 8. A question not meant to be answered aloud
- 9. A quote from someone with authority
- 10. Encourages the audience to do something
- 12. Appeal that builds trust and credibility