Across
- 6. Repetition of the same initial consonant sounds.
- 7. Use of humour or irony to mock, implies the opposite of what is being said.
- 11. The positive or negative associations made with certain words or phrases.
- 12. Overt preference for one point of view.
- 13. Quotes from professionals are known as an expert O______.
- 14. Language designed to distinguish or alienate.
- 16. Language which uses "we", "us" and "our" to make the reader feel included.
- 17. Any non-written inclusion, such as images, charts etc.
- 18. Reuse of words or phrases for effect.
Down
- 1. A broad statement which is mostly true.
- 2. Type of question which does not require an answer.
- 3. An attempt to persuade through emotional manipulation.
- 4. Language which used every day, with colloquial or slang terms.
- 5. An overused phrase.
- 8. Exaggeration or overstatement.
- 9. A short personal story.
- 10. Type of appeal which targets a person's nationality.
- 15. Statements backed by facts, research and numerical information.