Across
- 1. Adjusting strategies to improve marketing performance.
- 5. Loop Process where results are used to improve future actions.
- 6. A statistical method for identifying relationships between variables.
- 7. A visual interface showing key marketing indicators.
- 9. Cleaning Removing errors or missing information from a dataset.
- 12. Mining Extracting useful patterns and insights from large datasets.
- 15. Insight Deep understanding of customer motivations and needs.
- 16. Learning Algorithms that automatically learn from data patterns.
- 17. Model A model used to anticipate customer behavior or outcomes.
- 18. Grouping similar data points into categories.
- 19. When a potential customer takes the desired marketing action.
- 20. A measurable indicator that tracks marketing performance.
Down
- 2. The systematic analysis of marketing data to guide decisions.
- 3. Dividing customers into groups with similar characteristics.
- 4. Tailoring content or offers to individual customers.
- 8. Using software to execute marketing actions automatically.
- 10. Data Information about how users act online.
- 11. A coordinated set of marketing actions for a goal.
- 13. Predicting future trends based on historical data.
- 14. Building a mathematical model to explain or predict behavior.