Across
- 2. This type of pricing strategy takes advantage of the fact that people tend to round down when they see prices that end in .99.
- 4. Involves setting prices at a low level in order to attract customers and gain market share.(All one word)
- 6. Draws attention to the product and can be used as a hook to bring in customers who will potentially purchase other items.
- 7. Involves setting prices at the highest level that customers are willing to pay and then lowering the price gradually as competitors come in.
Down
- 1. The pursuit of finding the optimum price for a product. (All one word)
- 2. Involves setting prices at a higher level in order to reflect the perceived value of the product or service
- 3. Takes into account the prices that other companies are charging for similar products or services.
- 5. Involves setting prices based on the expected return on investment for the customer.